Before Things Get Started
After you get in touch with me, we’ll have a short initial call via phone, Skype, Zoom etc. to get a first idea of your project: What’s the scope, what do you need and how can I help. For an even better first insight into your project it’s important to access your Google tools after signing an NDA. By the way, it is possible to conclude that SEO might not be the right thing to invest in right now – if I draw that conclusion I’ll be very honest about this. It won’t be helpful for any of us to invest into a project that could do better with e.g. influencer marketing.
Once we agreed on potentially working together I’ll draft a proposal with a description of exact things I’ll do, the output you’ll receive and how much budget is needed – of course, this proposal is not binding in any way. If you accept the proposal, you’ll receive a short contract that will protect both parties in case one of us can’t keep their promises.
Starting With My Work as Your SEO Consultant
Now I can begin with my work. Depending on the task you need me for, I’ll take different steps. For example, if you’ve asked me to create an SEO strategy I’ll start by gathering all data I can get in order to assemble a big picture. I might send over a catalogue of questions to further assess your situation, goals and market.
Although the concept of “the most important keyword” is outdated – search engines understand the meaning of your content very well – it still makes sense to collect a comprehensive list of keywords with their search volume to understand the importance of certain topics for the user. Paired with an assessment of the user’s intent this will give us a good idea which parts of your website we should prioritise. In the end, we won’t be talking about increasing your SEO traffic but rather about increasing relevant SEO traffic!